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Whirlpool of India Limited has launched Luxuriem, its premium 4-door refrigerator range designed for modern Indian households. The flagship 654L refrigerator features Whirlpool’s advanced 360° Triple Cooling Technology, with three independent evaporators, dedicated cooling systems and airflows for the refrigerator, convertible and freezer compartments. The technology is designed to maintain precise temperature and humidity while preventing odour transfer between compartments.
The Luxuriem range also offers India’s Fastest Convertible feature, enabling the convertible compartment to switch from freezer to refrigerator mode in under 30 minutes. With 100+ customisable storage modes, zero-bending crisper drawers, wide-access shelves and fully interchangeable storage components, the refrigerators are designed to offer greater flexibility and convenience. The range also features premium finishes including Duo Noir, Nero Quartz, Dark Quantum, Rhodium Steel and Cosmos Black, subject to model availability.
Commenting on the launch, Nakul Tewari, Vice President – Marketing, Whirlpool of India, said, “The Whirlpool Luxuriem range addresses key consumer concerns around storage space, flexibility and accessibility by combining superior food preservation, greater storage flexibility, sophisticated design and cutting-edge technology. The range has been thoughtfully engineered around Indian cooking and storage habits, redefining what consumers can expect from premium refrigeration.”