State of Joy Enters School Footwear Market with Anatom Launch

Premium footwear brand State of Joy has launched Anatom, its next generation of comfortable footwear designed for everyday performance and all-day living, including Anatom School Shoes for children for the first time. The launch marks a new chapter for the brand as it expands its footwear portfolio with thoughtfully designed products focused on comfort, functionality and everyday living.

Designed around the natural shape of the foot, Anatom is created for individuals who spend their day on the move. The collection features a wide toe-box design that allows the toes to move freely, delivering enhanced comfort throughout the day. Breathable uppers help keep feet fresh, while the lightweight construction supports natural movement and lasting comfort. By combining functional design with contemporary styling, Anatom aims to make comfortable footwear an integral part of everyday life.

With the introduction of Anatom School Shoes, State of Joy extends its focus on comfort and functionality to children, bringing its approach to footwear design to the school footwear category for the first time. The new offering reflects the brand’s commitment to developing thoughtfully engineered products that cater to the everyday needs of consumers across age groups.

“At State of Joy, every product begins with a simple philosophy—to create footwear that people genuinely enjoy wearing every day. The launch of Anatom reflects our commitment to thoughtful design, innovation and craftsmanship. With our manufacturing facility at Thutipet, Ambur, Tamil Nadu, we continue to build on our footwear manufacturing expertise to develop products that combine comfort, quality and value. The introduction of Anatom School Shoes marks an important milestone as we extend this philosophy to children, with footwear designed to support their everyday routines,” said Pullela Gopalakrishna Bachi, Founder, State of Joy.

“State of Joy has always been driven by the belief that good footwear should combine comfort, quality and value without compromising on design. Anatom represents this approach, with a focus on thoughtful engineering and everyday functionality. Our expansion into school footwear is an important milestone as we look to reach more consumers through products that address their everyday needs. As we continue to grow our retail footprint and product offerings, our focus remains on building a strong Indian footwear brand with a clear emphasis on innovation and consumer experience,” added Dasari Raju Ramesh, Co-Founder, State of Joy.