Wipro Consumer Care and Lighting, relaunches their legacy soap brand Chandrika Ayurvedic soap, with a brand new TVC campaign featuring the actor Keerthy Suresh. With this new TVC campaign, Chandrika Ayurvedic soap introduces Keerthy Suresh as its new Brand ambassador and unveils a modern and sleek new packaging, thus revamping the look and feel of the popular ayurvedic soap bar known to generations.
Mr. Neeraj Khatri CEO at Wipro Consumer Care Business for India and South Asia said, “As a brand that has captured the trust of millions of Indians for more than 80 years, Chandrika is a unique brand that comes with a legacy and an unwavering following. With the addition of Keerthy, one of the most talented actors in India, who has come on board as our brand ambassador, we are excited to see what’s in store for this evergreen brand! The new TVC is a glimpse into our journey ahead in partnering with Keerthy in providing our consumers a reliable brand that takes care of their skin from the inside.”
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