Myntra, one of India's leading fashion, beauty and lifestyle destinations, said on Monday that it is on track to welcome 15 million new users from non-metros on the app as the 18th edition of Myntra's biannual End of Reason Sale (EORS) is all set to enthrall millions in the country, from June 1, with more than 20 lakh fashion, beauty and lifestyle products from over 6,000 leading international, domestic and D2C brands. The company is geared to handle 9 lakh concurrent users at peak. Myntra’s over 17,000 MENSA network of Kirana partners will play an important role in enabling the seamless delivery of orders across the country.
“Our effort has been to ensure every customer cohort, be it GenZ or millennials, or our customers from T2&3 cities, or beauty enthusiasts get enthralled by unmatched offers and have a delightful shopping experience through the pioneering tech enhancements and features on Myntra,” said Nandita Sinha, CEO, Myntra.