Blenders Pride Reserve Collection the most premium Indian whisky

Business MInutes

Seagram’s Blenders Pride Reserve Collection, an exquisite offering from the house of the iconic Blenders Pride, and the most premium Indian whisky has achieved a remarkable milestone of selling over 1 million cases in a year (Jul’22 to Jun’23). It is the 1st brand in its price segment at the top-end of Indian whiskies category to sell over a million cases (becoming the 3rd largest brand in the category), with an impressive growth of 30% (CAGR) in annual sales over the last 3 years. 

Speaking on this milestone, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Blenders Pride Reserve Collection has created a new benchmark of success, becoming the 3rd largest brand in Indian Premium whisky category. Its impressive growth affirms that discerning Indian consumers are preferring its smooth and indulgent taste, as it increasingly becomes the brand of choice among those looking for the finest Indian whisky experience.”

He added, “India is the largest whisky market in the world, and the Premium whisky category continues to be highly aspirational. In recent years, there has been a pivotal shift in consumption trend within the category, as younger consumers look for more premium offerings. Blenders Pride Reserve Collection has been the hallmark of this premiumization trend, as the brand touches 1 million cases mark. We are thrilled about its future and confident that it will continue to grow by catering to the evolving demands of our consumers.”


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