Butterfly introduces its new range of innovative kitchen solutions, elevating consumer comfort and convenience

Business MInutes

Butterfly Kitchen Appliances, one of India’s largest kitchen appliance brands, and a subsidiary of Crompton Greaves Consumer Electricals Ltd., has announced the launch of its cutting-edge kitchen products, designed to meet the needs of the evolving consumers that aims to revolutionize the way India cooks and celebrate the joy of food.

Butterfly has been a pioneer in launching innovative and durable cooking appliances, chimneys, grinders, and kitchenware for over four decades. Driven by in-depth consumer-centric research, the Butterfly range boasts distinctive features tailored to meet the needs of discerning customers. In 2022, the company joined forces with Crompton, renowned for its legacy of high-quality, durability and world-class R&D, further strengthening Butterfly’s commitment to innovation and bringing together a specialized range of quality kitchen products.

Speaking about the range at the launch event, Rangarajan Sriram - Managing Director, Butterfly Kitchen Appliances Ltd. said, “At Butterfly, we are committed to delivering solutions that resonate with our customers' real-life needs. We understand the importance of time and the need for convenience in modern households, hence, we continually strive to enhance our consumers' experiences. This is an exciting chapter for Butterfly as we push the boundaries of kitchen innovation, introducing products that deliver an unparalleled cooking experience for our consumers. Our latest range is the result of combining our strong technology and Crompton’s engineering expertise, forming a powerful partnership that addresses unmet consumer needs. With this collaboration, we are setting new industry benchmarks and elevating the culinary experiences of households across India”

With the upcoming festive season, consumers eagerly embrace the joy of cooking and feasting with their loved ones, making it a significant time for culinary celebrations. Recognizing the desire for high-quality kitchen products that can enhance the cooking experience and cater to the demands of preparing traditional homemade delicacies, Butterfly developed a range of consumer-centric appliances that make cooking hassle-free and absolutely delightful. 

The new innovative kitchen products by Butterfly inclues: 

  1. Bolt Shakti LPG Stove – Save Gas Equal to 1 Cylinder, Every Year! 
  2. Magnum LPG Stove – Big, Bold, and Built to last! 
  3. Magnum Lite Tabletop Wet Grinder – For Smooth Results 
  4. Juice Master – For Fresh Juices in a Jiffy! 
  5. Mixer Grinders and Tabletop Grinders in New, Vibrant Colours!.

The new range is available across all leading outlets and popular ecommerce platforms. The price of all products ranges from INR 2,500/- to INR 19,999/-.


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