Britannia's legacy in India spans over 106 years, its roots and history firmly rooted in Indian soil. On the 77th anniversary of the country’s Independence, Britannia’s ‘1947% More History’ campaign is an ode to an entire generation of freedom fighters and to the very few living freedom fighters we have amongst us today.
The campaign promise is simple. Listen to the stories of a few of India’s last living freedom fighters, directly from them, brought to you on your favourite Britannia packs. Simply click www.Britannia1947more.com and enjoy the incredible experience through Augmented RealityTalking about the campaign, Amit Doshi, CMO, Britannia Industries Ltd. said, “As one of India’s centurion companies, we feel proud of our history that witnessed the birth of India’s freedom and further followed its incredible rise to becoming an economic superpower. As a company with a 106 year old heritage, it is our privilege to bring alive some incredible stories of how our freedom was won, and we decided to use technology to do so through our packs.”