JBL, the leading iconic audio brand from HARMAN is excited to announce its upcoming all-India festive consumer (digital) campaign- the ‘Perfect Sound for Every Mood’. The 50-day digital campaign highlights how there is a JBL Active Noise Cancellation headphone for everyone that can cater to every part of their life.
From the bustle of pre-festive shopping to the inexplicable joy of travelling home and everything in between, there is a JBL for every mood. With JBL's superlative sound quality and active noise cancellation, people can immerse themselves into their own private world, muting the world and unmuting the festivities.
Unlike traditional advertising methods, this year's JBL Diwali campaign takes a content-driven approach, engaging with consumers through digital platforms. The campaign leverages the power of relatable and creative content to connect with the target audience via varied cohorts at a deeper level.
As one of the prime examples of this new content deployment approach, JBL has partnered with CricBuzz to launch the ‘Mute the World Performer’ segment. This collaboration aims to serve as a reminder to cricket enthusiasts that with JBL, they can enjoy an immersive audio experience while watching matches.
To make JBL headphones even more accessible and economical for consumers, the brand has partnered with leading banks to offer cashback deals. These incredible cashback offers will be available from October 1st to November 20th, 2023, ensuring that everyone can experience the joy of JBL's perfect sound during the Diwali season.
Festive offers on JBL Products are Up to 25% Instant Cashback or 1 EMI free and No cost EMI on JBL Products above 2999/-
The consumer offers are available across all major retailers and on www.JBL.com