India’s largest selling diaper brand, Pampers, from the house of P&G, is worn by millions of babies every day, ensuring happy bottoms, happy babies, and happy parents across India. They launched the new and improved Premium Care range of diaper pants, which has been voted by Moms across India as the #1 softest and #1 all-in-one diaper.
Choosing the right diaper is one of the most important decisions a new parent makes, as babies spend the majority of their day in diapers, often more than they spend in their parents’ arms.
With its unique 360-degree cottony softness, the new and improved Pampers Premium Care Diaper is soooo soft, that it makes babies feel like they are wearing nothing at all, while getting all the benefits of the all-in-one diaper. It has an inbuilt anti-rash blanket and lotion with aloe vera to protect the baby’s delicate skin from rashes. While the 10 million micropores in each diaper allow the baby’s skin to breathe; the double protection via cuffs at thigh area and magic gel offers up to 100% leakage prevention that keeps the baby dry all-day and night. The diaper absorbs 2x faster than any ordinary diaper. And when it’s time to change, the wetness indicator turns from yellow to blue!
Chetna Soni, Vice President & Category Leader, Babycare, Procter & Gamble India, said “At Pampers, we strongly believe in learning from our consumers and creating products to ensure that both babies and parents have a happy diapering experience. As a result, over the years, we have been able to deliver on diverse consumer needs and create innovations which offer unmatched superior performance. When we spoke to parents, they shared with us that they seek a diaper that helps their baby play and move in daytime and have restful sleep at night, protecting their skin from any rashes or discomfort. This led to the launch of the new and improved Pampers Premium Care Diaper Pants. Our unwavering commitment to addressing parental concerns and continuous innovation has solidified Pampers as the #1 diaper brand, in India and globally, nurturing happy and healthy babies.”
The launch event titled ‘India’s Softest Experience for Parents & Babies’ was attended by celeb couple and new parents Disha Parmar and Rahul Vaidya, as well as other influencers, mommy communities and Pampers moms. Attendees enjoyed first of its kind multi-sensory experience which included a ‘Diaper Walk’ showcasing every feature and technological innovation in detail to parents, to introduce them and assure them of Pampers’ superiority and innovations.om diapering Moms with baby (0-2 yrs) across India