MCA and Meta collaborate to curb AI-Generated misinformation, introduce WhatsApp Helpline

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The Misinformation Combat Alliance (MCA) and Meta are working on launching a dedicated fact-checking helpline on WhatsApp in an effort to combat media generated using artificial intelligence which may deceive people on matters of public importance, commonly known as deepfakes, and help people connect with verified and credible information. The helpline will be available for the public to use in March 2024.

Commenting on the partnership, Shivnath Thukral, Director, Public Policy India, Meta, “We recognize the concerns around AI-generated misinformation and believe combatting this requires concrete and cooperative measures across the industry. Our collaboration with MCA to launch a WhatsApp helpline dedicated to debunking deepfakes that can materially deceive people is consistent with our pledge under the Tech Accord to Combat Deceptive Use of AI in 2024 Elections.

“The Deepfakes Analysis Unit (DAU) will serve as a critical and timely intervention to arrest the spread of AI-enabled disinformation among social media and internet users in India. Its formation highlights the collaboration and whole-of-society approach to foster a healthy information ecosystem that the MCA was set up for.” said Bharat Gupta, President, Misinformation Combat Alliance.

Meta’s robust fact-checking program in India includes partnerships with 11 independent fact-checking organizations that help users to identify, review, verify information and help prevent the spread of misinformation on its platforms. On WhatsApp we encourage users to double-check information that sounds suspicious or inaccurate by sending it to WhatsApp tiplines. People can also follow dedicated fact-checking organizations on WhatsApp Channels to receive verified, accurate and timely updates. In addition to the fact-checking program, WhatsApp addresses misinformation by limiting forwards and actively constraining virality on the platform.


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