ASUS retail expansion in India continues with the first Hybrid Store in Chennai

Business MInutes

As a step towards strengthening the brand’s retail footprint across the country, ASUS India unveiled its first Hybrid (AES& ROG) store in Chennai. With an area spreading over 700sq feet, the store displays Consumer Notebooks, ROG PCs and Laptops, All-in-one PCs, Gaming Desktops,Accessories and Creator series, while also dedicating an experiential zone for growing gamers community in India. The newly launched Hybrid store is located at GBS, 173, Velachery Rd, Kamarajapuram, Sembakkam, Chennai.

ASUS has been at the forefront of fostering and nurturing an online gaming community in the country and this newHybrid store in Nashikis another testament that strengthens its commitment. The store has a dedicated ROG gaming zone showcasing the latest ASUS ROG products that can be enjoyed by e-sports and gaming enthusiasts free of cost. With a decent seating capacity of 5X5,interested players can have a hands-on experience on the latest ROG laptops. Wehave created an online portal, ROGverse for gamers to register and book their FREE spot to come & play at our stores.

Commenting on the unveiling of the first Hybrid store in Chennai, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India, “We are elated to announce our 1st Hybrid store in Chennai today. To cater to the needs of every market, we are not only targeting Tier 1 cities but also penetrating in Tier 2 & Tier 3 cities to establish as many touchpoints and give comfort and accessibility to our customers.I am sure that the customers will appreciate the offerings and experience of the ROG gaming zone at the store” added Jignesh Bhavsar.

To ensure customer queries are heard and attended to, the brand is ensuring its customer service centres are designed and renovated perfectly thereby more than 100 stores are branded as per modern design requirements & aesthetics. All ROG Stores are equipped withFREE gaming zones to have a hands-on even on high-end gaming laptops.The brand is also extending a similar service even on large format stores - recently started at select Vijay Sales outlets.


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