Kurlon unveils fresh identity with the new logo and brand campaign

Business MInutes

Kurlon, India's iconic mattress brand, is now 60 years young and has a new and refreshed positioning. Today, Kurlon has revealed its new logo and the tagline "Life Banegi Hula Hula." This rebranding marks a significant evolution for the brand, positioning it to resonate with contemporary consumers and signalling freshness in the current market. 

Kurlon understands that life happens on a mattress beyond just sleep. Recognizing that Indians spend countless active hours on their mattresses—reading, talking, eating, and enjoying life’s active moments. This insight drives the new positioning of Comfort Meets Joy in every life moment. This is reflected in the line "Life Banegi Hula Hula” around which the new campaign is built.   

The new Kurlon logo is a minimal and modern design, retaining the core red and white colours that symbolize trust and heritage. The addition of a dawn-to-dusk gradient is not just a visual element but a symbol of the brand’s commitment to providing comfort from morning to night. The packaging across all variants has been updated to reflect this modern aesthetic, ensuring that the products stand out on shelves and resonate with consumers.

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