Paisabazaar, India’s largest marketplace for consumer credit and free credit score platform, announced today the launch of ‘PB Assist’ - an AI-powered Credit Advisor, that offers seamless access to insights around one’s credit health, to deepen awareness and enable responsible behaviour.
PB Assist would offer a comprehensive view of an individual's credit history, presenting insights that empower Paisabazaar consumers to make informed credit decisions and continuously build their credit health. Part of Paisabazaar’s subscription-based Credit Improvement services, PB Assist has been designed to deepen awareness and provide clear, actionable insights in real time, that would help consumers build their credit health.
Radhika Binani, Chief Product Officer, Paisabazaar, said. “For the last eight years, Paisabazaar has strongly focussed on building India’s credit health, by enabling our consumers to check, track and build their credit score seamlessly. Digital innovations have been at the core of our DNA, and now with PB Assist, we aim to take the consumer experience to the next level. The tailor-made real-time insights and recommendations offered by PB Assist would help consumers, particularly those who need to climb up the credit ladder.”
PB Assist has been powered by cutting-edge artificial intelligence, proprietary algorithms and Chat GPT 3.5. As PB Assist evolves, it would leverage predictive analytics and pattern recognition, to provide useful insights to consumers on their credit history, including loan details, credit card information, and repayment patterns.
Mukesh Sharma, Chief Technology Officer, Paisabazaar, said, “As a consumer focussed platform, we aim to ensure that our platform continuously evolves and delivers the most seamless consumer experience. Our industry-first chatbot, currently in beta version, will deliver credit insights is a step towards that. Using AI our objective is to enable the chatbot to not only provide easy access to key aspects of one’s credit history, but also forecast future behaviour and identify potential risk areas, helping consumers to make informed decisions swiftly.”
Paisabazaar over the last eight years has been driving India’s largest credit awareness program, by offering consumers free credit score every month, through partnerships with all four credit bureaus in India. Till date, over 45 million consumers from 823 cities and towns have accessed their free credit score from the Paisabazaar platform.
A key focus area in the credit awareness program is to help consumers manage and build their credit heath. Its Credit Improvement services has been especially designed to help consumers with damaged credit climb up the credit ladder. Paisabazaar already offers Credit Health Report - which deep-dives into a consumer’s credit history and offers personalised insights.
PB Assist is a step to make the experience more seamless and interactive. Paisabazaar’s Credit Improvement program focusses not only on awareness, but also on insights and solutions that would help consumers improve their financial standing.