Bumble, the women-first dating app, has today released its latest predictions to help singles take their connection from DM to IRL. Research from more than 40,000 Gen Z and millennial Bumble members around the world*, including more than 2,000 singles in India, has revealed that dating is evolving with people feeling positive about the realities of finding the right relationship. Bumble’s hot take? While dating discourse has varied in the last year, one thing remains true: dating never left and isn’t going anywhere, but our approaches to relationships are changing in a notable way.
Pracheta Mazumdar, Bumble’s Senior Marketing Manager APAC said: “Every year we ask our global community for their views on dating, the new behaviours they are seeing, and what they want and need in the year to come. 2025 is going to be a transitional year for dating and we can see this in how single people, especially women, are getting very clear about what they want and need, and what they are no longer willing to tolerate when it comes to dating and relationships. “What we’re seeing is a big shift towards real-ness, people are being increasingly more transparent, future-proofing themselves, and taking the time to find somebody to support their unique interests, before committing to a relationship. Regardless of whether they are looking for something casual, something serious, or something in between, these trends reflect what we’ve heard from our community, which is that they are looking for engaging conversations that lead to authentic real life connections.”