As part of Project Vishwas, the company continues to invest in strengthening its dedicated ‘trust and safety’ team, focused on building and maintaining user trust on the platform. By partnering with risk intelligence experts and bolstering its capabilities, the company remains poised to proactively tackle security threats in this dynamic landscape. In the last 12 months, Meesho has prevented over 2.2 crore fraudulent transactions. Additionally, Meesho undertook extensive steps to remove bad actors from the platform. The team has developed pioneering analytical models, sophisticated data science frameworks, and advanced computational logic. This has further helped prevent 13 lakh bot orders and has blocked 77 lakh scam attempts from accessing the platform.
Sourabh Pandey, General Manager, Fulfillment & Experience at Meesho says, “A key component of Meesho's strategy is 'Project Vishwas,' a broad initiative that incorporates various methods to demonstrate our commitment to the safety of both customers and sellers. By leveraging advanced technologies, collaborating with specialized agencies and consultants as well as conducting rigorous on-ground audits, we are trying to stay ahead of the curve in fraud prevention. To effectively combat these frauds, we also have a dedicated trust and safety team focused on building and maintaining user trust.”
Meesho collaborates closely with law enforcement agencies to ensure swift action against fraudulent activities. In a decisive effort against account takeover fraud, Meesho launched a proactive investigation that led to 9 FIRs being filed against over 40 suspects in Kolkata and Ranchi. By working closely with authorities, Meesho achieved an impressive 98% success rate in addressing account takeover fraud, highlighting its strong commitment to user protection and platform integrity.
Meesho has made significant strides to swiftly support customers with fraud-related issues, maintaining their trust in the brand. To achieve this, Meesho established a Quick Response Team of 25 expert agents to provide rapid and effective solutions. This helpline, embedded directly in the app, ensures customers receive assistance within 5 minutes. To further protect users from malicious schemes, Meesho partnered with various threat intelligence platforms to take down over 18,000 fraudulent social media accounts and approximately 130 fake websites/apps that misused its brand for customer support, job portals, and lucky draws.