This trend is attributed to attractive discounts and deals offered by e-commerce platforms like Amazon and Flipkart during their festive season sales. Approximately 85% of credit card users said they planned their festive shopping specifically around these e-commerce sales, to capitalizon credit card-based offers and other discounts.
No-cost EMI option also emerged as a powerful motivator for online purchases, with 68% of credit card users opting for EMI facilities and 57% specifically selecting no-cost EMI. This trend highlights how online shopping platforms, through flexible payment options, continue to make high-ticket items more accessible, further strengthening online shopping as the preferred choice for festive spending.