Mercedes-Benz achieves its highest ever sales in its history

Business MInutes

India’s most desirable luxury car maker Mercedes-Benz today announced its highest ever sales in its 30 years operations in India. Mercedes-Benz reported its best-ever January-December 2024 sales retaining the Three-Pointed Star’s strong differentiation as the ‘most desirable’ luxury car brand in the Indian market. The company achieved a record sale of 19,565 new cars sold in January-December 2024, underlining a strong 12.4% growth, despite facing challenging market headwinds.


This outstanding sales result was driven by a combination of newly launched and existing vehicles and an enhanced retail customer experience. Demand persisted for Mercedes-Benz across its Entry, Core, and Top-End Vehicle (TEV) segments, with strong performance from new as well as existing products. In 2024, Mercedes-Benz launched 14 new products including 9 alluring Top-End Vehicles in the Indian market, exciting the customer sentiment and creating ‘desire’, which is synonymous with a Mercedes-Benz.With the average age of Mercedes-Benz customers getting younger, there are more salaried customers than before, choosing to have more flexibility with financing options. This trend leads to higher acceptance of STAR Agility, as every second car financed by MBFS is financed under STAR Agility. Hassle-free and paperless processes further aid to the ease in which customers can complete the processes and own the Mercedes-Benz. Mercedes-Benz Financial Services has a total of 20,000 contracts that are completely paperless.


All these initiatives have resulted in a significant achievement of INR 10,000 Crore portfolio for Mercedes-Benz Financial Services in India. India’s most desirable luxury carmaker, Mercedes-Benz, continues its commitment to electric mobility, and launched 2 exclusive Battery Electric Vehicles today – G580 with EQ technology and EQS SUV 450. These cars further strengthen the Electric portfolio of the company and now offer an Electric car to cater to every individual’s need.


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