On the occasion of World Oral Health Day, LISTERINE®, the #1 mouthwash brand in the world and a pioneer in the mouthwash industry today hosted ‘Listerine Labs”. The immersive event highlighted the importance of holistic oral care by using a daily mouthwash and showcased Listerine’s pioneering legacy in mouthwash research and development for the last 145 years.
The Listerine Labs event saw a host of interactive demos and scientific immersions around oral care including ‘What remains in your mouth even after brushing, a ‘Mouthwash customization’ station as well as a showcase of the brand’s advanced product innovations which promise to help remove 99.9% of germs, protect from cavities by strengthening enamel and reduce plaque, thus providing science-backed efficacy. The experiential event was attended by leading health influencers.
Commenting on the importance of oral care, Dr. Ashok Dhoble, Honorary Secretary General, Indian Dental Association HO said, “The Indian Dental Association recognizes the significant role of mouthwash as an essential component of comprehensive oral care protocols. Oral care is often neglected in India with both adults and children suffering from various oral health problems as well as infrequent dental visits. It is important to spread awareness about comprehensive dental routines.”
Highlighting scientific studies on the role of mouthwashes in oral care, Nagarajan Ramasubramaniam, Senior R&D Director, Kenvue India said, “There are often many myths associated with oral care. For instance, many believe that brushing alone is enough to maintain a clean and healthy mouth. However, this practice only cleans certain areas of the mouth, contributing to oral problems. Similarly, mouthwash is often believed to only freshen."