FIEO sign MoU to boost ecommerce exports from India

Amazon India yesterday signed a Memorandum of Understanding (MoU) with the Federation of Indian Export Organizations (FIEO) to boost exports from micro, small, and medium enterprises (MSMEs) in India. Through this collaboration, Amazon and FIEO will establish a dedicated ecommerce export task force to jointly develop a policy and infrastructure roadmap that supports seller enablement and drives awareness about ecommerce export opportunities among MSMEs across India. This partnership will help build capacities of small businesses across Indiaand manufacturers.

Speaking at the signing ceremony Dr. Ajay Sahai DG Federation of Indian Export Organizations (FIEO)emphasized the significance of this collaboration saying that “India’s MSME sector has immense potential to contribute to global trade. By partnering with Amazon, we aim to build the capacities of small businesses, including artisans, weavers, and manufacturers, and help them leverage e-commerce for international expansion. This MoU is a pivotal step towards enabling MSMEs to overcome traditional export barriers and become competitive global players.” Dr Sahai also added that “the MoU annals a milestone for both FIEO and Amazon with an objective to institutionalize the relationship for an enabling and supporting ecosystem for e-commerce exports. The partnership will further help in visibility of Indian products globally and will work closely with stakeholders to identify the issues and address them. He reiterated that the govt has also come up with new scheme for e-commerce hub, which will further help in boost

Srinidhi Kalvapudi - Head, Amazon Global Selling India said, "Sustainable export growth requires more than just great products with global demand. It needs collaboration, education, and a supportive network around the seller. Amazon’s partnership with FIEO is a step towards building an ecosystem that is accessible, scalable, and built for Indian businesses. By combining Amazon’s global capabilities with FIEO’s institutional reach, we will work to reduce operational barriers, enhance export readiness, and helpMSMEs, and entrepreneursaccess international markets. This partnership aligns with Amazon’sbroader goal of enabling $80 billion in cumulative ecommerce exports from India by 2030.”

As part of the MoU, Amazon and FIEO will conduct capacity-building sessions for exporters acrosskey export strength categories likehome linen & decor, health & personal care, apparel, toys among others.The initiative will create networks of offline local communities to support sellers across their export journey. These communities will offer hands-on assistance, peer learning opportunities, and easier access to service providers.FIEO will nominate high-potential sellers and manufacturers from export-relevant categories such as handicrafts, home textiles, wellness products, and packaged foods, and Amazon will assistthese businesses by guiding them through onboarding, compliance, and scaling their operations in international marketplaces.