Lexus India has announced the launch of its Smart Ownership Plan, redefining luxury car ownership through enhanced affordability and flexibility. This initiative is crafted for aspiring luxury car owners, enabling them to experience Lexus vehicles without long-term financial commitments.
Guests can now own Lexus cars through easy EMIs, making premium mobility more accessible.
The plan is introduced under the ‘Lexus Promise’, reflecting Lexus’s dedication to progressive and customer-centric ownership experiences. Hikaru Ikeuchi, President of Lexus India, said:
“We are thrilled to introduce the Smart Ownership Plan under the Lexus Promise. Guided by our Omotenashi philosophy, this plan offers not just luxury, but true peace of mind, convenience, and financial freedom. It’s a step toward fulfilling the evolving aspirations of our guests.”
A key feature is the Assured Buyback option, offering flexibility at the end of the term. Guests can return the vehicle, retain it by paying the Guaranteed Future Value (GFV), or upgrade to a newer Lexus model.
The GFV is pre-declared, ensuring transparency and eliminating resale uncertainties.
This plan is available on Lexus ES, NX, and RX models.Guests can also upgrade to a new Lexus every 3–5 years, always staying ahead with the latest technology and design.
Since entering India in 2017, Lexus has adhered to the Japanese Omotenashi philosophy — a deep respect for guests and attention to detail.
From June 1, 2024, all new Lexus vehicles in India come with an 8-year/160,000 km warranty, a first in India’s luxury segment.
Additionally, the Lexus Luxury Care service package is offered in three variants — Comfort, Relax, and Premiere — available in 3, 5, and 8-year plans.Together, the Lexus Promise, long-term warranty, and Smart Ownership Plan provide a truly smart, modern, and stress-free luxury ownership experience.