Lexus India Unveils Enhanced NX 350h, Elevating Luxury SUV Standards

Business MInutes

Lexus India has introduced the upgraded NX 350h, further solidifying its position in the luxury midsize SUV segment. With a focus on innovation, comfort, and performance, the new NX boasts improved fuel efficiency of 20.26 km/l, is E20 compliant, and features refined drive control, upgraded air filtration, and enhanced cabin quietness for an elevated in-car experience.The latest enhancements include the integration of Uphill Assist Control with the hybrid system for improved drive responsiveness, a new AC air filter for better cabin air quality, and the use of advanced noise-insulation materials. 


These upgrades ensure a serene, comfortable, and more energy-efficient drive, in line with Lexus’ Omotenashi philosophy of anticipating and exceeding guest expectations.Aesthetic updates include the addition of two striking new exterior colour options — Radiant Red and White Nova — across different NX grades. 


Commenting on the launch, Mr. Hikaru Ikeuchi, President, Lexus India, highlighted that the refreshed NX is crafted to elevate every journey, offering a luxurious blend of style, innovation, and performance to Indian consumers.The NX 350h’s launch comes amid a strong growth phase for Lexus SUVs in India, with RX and LX models recording a 45% sales surge between January and July 2025. Bookings for the new NX 350h are now open across all Lexus Guest Experience Centres. The vehicle is backed by an industry-first 8-year/160,000 km warranty and a flexible Lexus Luxury Care service package, reaffirming the brand’s commitment to long-term guest satisfaction.


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