Maruti Suzuki India Limited (MSIL) has launched the All-New VICTORIS, a premium SUV that the company says has “Got It All.” With its mix of connected technology, safety, futuristic styling, and multiple eco-friendly powertrains, the VICTORIS is designed for India’s next-generation SUV buyers. Customers can book the model starting today for ₹11,000.
Positioned as a lifestyle-driven SUV, the VICTORIS comes with three distinct powertrain choices — a petrol engine, a Strong Hybrid with EV mode, and an eco-friendly S-CNG variant featuring a segment-first underbody fuel tank. For adventure seekers, Maruti Suzuki has also introduced the ALLGRIP Select 4x4 with terrain modes and paddle shifters.
Speaking at the launch, Hisashi Takeuchi, MD & CEO, MSIL, said, “The VICTORIS embodies technology, safety and design, while also being environmentally responsible. It strengthens our SUV portfolio and reflects our commitment to offering customers vehicles that resonate with their aspirations.”
Inside, the VICTORIS is built for the “always connected” generation. It features a fully digital instrument cluster, a 25.65cm SmartPlay Pro X infotainment system with wireless smartphone integration, Alexa voice commands and OTA updates. The SUV also offers a segment-first Infinity by Harman audio system with Dolby Atmos, along with 64-colour ambient lighting to personalise every drive.
The cabin is equipped with ventilated front seats, an 8-way powered driver’s seat, a hands-free smart tailgate, and wireless charging with cooling. Safety remains central with Level 2 ADAS, six airbags standard across variants, 360-degree camera, and electronic parking brake with brake hold.
The VICTORIS stands out with its chiselled profile, LED projector headlamps, panoramic sunroof, and aero-cut alloy wheels. Customers can choose from 10 colour options, including two new shades — Mystic Green and Eternal Blue.
To enhance personalisation, Maruti Suzuki is also offering the Raffiné accessory package, featuring dark chrome and premium interior trims. With the launch of the VICTORIS, Maruti Suzuki aims to set a new benchmark in the SUV space, combining innovation, sustainability, and driving excitement.