Minister White, the Tamil Nadu–based traditional wear brand with deep roots in the state’s textile and cultural heritage, reimagining how Indians embrace dhotis and shirts, opened its 52nd Exclusive Brand Outlet (EBO) in the textile city of Karur.
The new store is located at 253, Jawahar Bazar, Karur, right in the heart of the bustling commercial hub known for its handlooms, home textiles, and thriving retail culture.
The inauguration was led with the ceremonial ribbon-cutting, followed by traditional lamp lighting rituals, in the presence of Mr. Suresh Ramasubramaniam, Chief Business Officer, Minister White - Otto Clothing Pvt. Ltd. (OCPL), along with the leadership team of Minister White.
Speaking about the launch, Mr. Suresh Ramasubramaniam, Chief Business Officer, Minister White, remarked, “Karur is widely known as a powerhouse of textiles, and the people here have a deep affinity for fabrics, weaves, and traditional clothing. The city has a unique blend of retail shoppers—business communities, farming households, and a growing young population—who proudly wear dhotis and shirts for both daily life and celebrations. With our 52nd showroom, we’re delighted to be part of this vibrant retail fabric.”
Adding to this, Thiru. S. Pothiraj, Managing Director & CEO, Otto Clothing Pvt. Ltd. (OCPL), said, “Karur’s shopping behaviour reflects both practicality and pride in tradition. Customers here prefer clothing that is elegant yet durable, especially for weddings, festivals, and social functions. We see consistent demand for premium dhotis and shirt–dhoti combos, along with festive attire. Our curated portfolio and store experience will serve the diverse needs of Karur, from families to young professionals, making this outlet a go-to destination for traditional wear.”
Founded in 2014, Minister White pioneered innovations like the Flexiwaist™ dhoti for easy, comfortable fit across ages and sizes. The brand’s portfolio includes premium Panchakacham dhotis, cotton & art-silk shirts, matching Shirt–Dhoti combos, festive kurtas, children’s wear, and accessories such as vests, briefs, dhoti belts, and angavastram. Manufacturing is anchored in Tamil Nadu with facilities at Srivilliputhur, Salem, and Sriperumbudur.
Minister White now operates 52 EBOs across South India and retails via 5,000+ Multi-Brand Outlets nationwide. The company plans to expand to 100 EBOs by FY 26–27, deepen presence in North India, and explore overseas markets including the USA, UK, Middle East, and Southeast Asia.