Comfort, the fabric conditioner brand from Hindustan Unilever, made a striking debut at Lakmē Fashion Week x FDCI with a first-of-its-kind collaboration that celebrated fashion, fragrance, and self-expression. The brand introduced its luxurious new line, Comfort Perfume Deluxe, a premium fabric conditioner range inspired by award-winning international perfumes. This marks Comfort’s bold step beyond the laundry room—redefining it as a symbol of personal style and daily indulgence.
Actress Pooja Hegde embodied the essence of the new Comfort Perfume Deluxe range. Along with a stellar line-up of celebrities including Jennifer Winget, Priyanka Mohan, Kalyani Priyadarshan, Niharika NM, Amala Paul, and Sumukhi Suresh, she showcased the idea that style is not just seen, it’s sensed. Each celebrity represented one of the new variants—Mystique, Elixir, and Passion—crafted with fine perfumery notes to bring couture-like fragrance to everyday wear.
The Comfort experience booth offered guests a chance to discover their signature scent and style their own scented scarf, turning the event into a truly multi-sensory experience. With this launch, Comfort has reimagined fabric care by merging high fashion and luxury fragrance, positioning itself as the definitive perfume expert in fabric care.