Joyalukkas, the world's favourite jeweller with origins dating back to 1956, has reinforced its commitment to the Indian market with the grand reopening of its transformed Erode showroom on 13 December 2025. The relaunch strengthens the brand's extensive retail network across India, demonstrating its ongoing dedication to bringing exceptional jewellery experiences to customers nationwide. This strategic enhancement reflects Joyalukkas's continued investment in the Tamil Nadu market and its focus on providing superior retail environments for its valued customers.
The completely renovated Erode showroom has been thoughtfully redesigned to offer customers an unparalleled shopping journey. Featuring a spacious and welcoming layout, the showroom presents a diverse array of jewellery collections across its elegantly arranged shop floor. Customers can explore an extensive selection of gold jewellery, contemporary diamond designs, statement wedding pieces and exclusive collections including uncut diamond and silver jewellery, all presented in an environment designed for comfortable and memorable browsing.
To celebrate this significant milestone, Joyalukkas is presenting customers with exceptional value through special offers. Shoppers can avail themselves of a flat 50% off on making charges on gold, silver, diamond, platinum and precious stone jewellery.
Dr. Joy Alukkas, Chairman of the Joyalukkas Group, expressed his enthusiasm for the showroom's transformation, stating, “We are delighted to bring back our legacy of exquisite jewellery and outstanding service to Erode through this beautifully renovated space. The relaunch of this showroom represents our unwavering dedication to constantly exceeding customer expectations and setting new standards in the jewellery retail experience. We have created a world-class environment that combines elegant design with our signature service and we look forward to welcoming both, existing and new customers to discover the enhanced Joyalukkas experience.
The renovated Erode showroom maintains Joyalukkas’ unwavering commitment to quality and ethical business practices. Every piece in the collection meets the brand’s stringent standards, with diamond jewellery featuring responsibly sourced stones backed by proper certification. The showroom also offers personalised services and expert guidance to help customers find pieces that perfectly match their preferences and requirements, ensuring each visit is both, enjoyable and rewarding.
Beyond the extensive jewellery collections, the showroom provides comprehensive customer care through its suite of premium services. Shoppers benefit from personalised assistance from knowledgeable staff, access to exclusive collections and robust after-sales support. The transformed space is designed to make every customer feel valued and special, whether they are shopping for everyday elegance, festive occasions or once-in-a-lifetime celebrations like weddings.