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New Balance, the global brand celebrated for its craftsmanship and innovation, has strengthened its presence in Chennai with the opening of its second store at Express Avenue Mall. This milestone reflects the brand’s steady growth in India and its commitment to creating authentic retail environments where performance, culture, and design seamlessly intersect. The new store is designed to move beyond conventional shopping, offering a space that brings together heritage craftsmanship and modern innovation while delivering a refined, community-driven retail experience.
The launch event saw Chennai’s prominent voices from culture, fashion, and fitness come together to experience New Balance’s evolving retail vision. Actress Malavika Mohanan added to the significance of the occasion, highlighting the brand’s natural blend of sport, individuality, and culture. The store features a thoughtfully curated range—from everyday essentials to design-forward icons—reflecting New Balance’s philosophy of combining functionality with style under one roof at its first-floor location in Express Avenue Mall.
The celebration extended into the following morning with a New Balance community run that brought together over 100 runners from across the city. Participants not only shared a collective spirit of movement and community but also experienced the newly launched 1080 v15. Speaking on the occasion, Radeshwer Davar, Country Manager, New Balance India, noted the encouraging response the brand has received in India, particularly in Southern markets, and emphasized Chennai’s strong appreciation for quality, performance, and design. He also shared that New Balance has doubled its presence in the region in the past six months and is set to accelerate its retail expansion further in 2026.