MAGGI has launched its Ready Family Jolly (MRFJ) out-of-home campaign across Tamil Nadu, celebrating the state’s vibrant culture, street food, dance traditions, and everyday “kusumbu” moments on the “mottai maadi.” The campaign aims to capture authentic local joy and regional character.
MRFJ is a long-term platform that MAGGI has been building over the past three years to connect deeply with India’s cultural fabric. It uses city-specific insights and relatable, locally rooted messaging to resonate with consumers across Chennai, Madurai, Coimbatore, Tiruchirappalli, Salem, Tirunelveli, Thoothukudi, and Vellore.
According to Rupali Rattan, Director – Foods, Nestlé India, MAGGI continues to strengthen consumer trust by staying culturally close and reflecting local pride, diversity, and city identities. The campaign is currently live across out-of-home, social media, and print platforms.