Bombay Shirt Company (BSC), India’s pioneer in custom-made menswear, has launched its flagship store, ‘The Den’, in Chennai. Spread across approximately 2,500 sq. ft. at Ground Floor, Khadhar, #22, Khader Nawaz Khan Road, Srirampuram, Thousand Lights West, Nungambakkam, Chennai – 600006, the new space introduces a premium retail concept that combines style, hospitality, and experience. Designed as a thoughtfully curated “third space,” ‘The Den’ allows customers to shop, unwind, and connect in a relaxed and welcoming environment.
A standout feature of the store is the BSC Café, developed in partnership with Chennai-based KUP Coffee Roasters and complemented by a dedicated gelato bar. Alongside its hospitality offerings, the store showcases Bombay Shirt Company’s signature range of custom-made and ready-to-wear menswear. Customers can choose from thousands of premium fabrics sourced from leading global mills, receive personalized styling advice, and benefit from precise measurements by an in-house tailoring team. The store also offers shirts, trousers, chinos, denim, knitwear, tees, shorts, outerwear, and seasonal essentials.
Speaking on the launch, Chippy Aditya Mehta, Co-founder and COO of Bombay Shirt Company, said Chennai’s appreciation for quality, craftsmanship, and thoughtful experiences inspired the creation of ‘The Den’. He noted that the space is designed to bring together style, hospitality, and community in a meaningful way. The Chennai launch marks another major milestone in BSC’s expansion across India, reinforcing the brand’s commitment to redefining menswear retail through customization, elevated customer experiences, and community-driven engagement. The store is open daily from 10:30 am to 9:00 pm and can be reached at +91 91362 12774.