ICICI Prudential Life Insurance has strengthened its digital ecosystem with the launch of ‘ICICI Life Partner Stack 2.0’, an upgraded platform designed to enhance the capabilities of advisors and distribution partners across sales, customer onboarding and servicing.
The enhanced Partner Stack combines artificial intelligence, digital tools and deeper integration with partner systems to simplify the insurance journey. The eQuote App features an AI-powered product recommender that helps advisors identify suitable solutions based on customer segments and life stages, while enabling them to generate and share personalised quotations. LIVA, an AI-enabled chatbot, provides conversational assistance to advisors with product information and quotations.
Amish Banker, Chief Distribution Officer, ICICI Prudential Life Insurance, said the upgraded platform is aimed at making everyday operations simpler and customer interactions more seamless. He added that integrating digital capabilities with partner systems will enable faster processes while allowing partners to focus on understanding customer requirements.
Partner Stack 2.0 supports more than 200 partner-system integrations, including API-based servicing. Its integration with databases such as UIDAI, CERSAI, Vahan, GSTN, EPFO, CAS and Perfios can pre-fill up to 70% of application forms, reducing documentation requirements during onboarding.
The Company said 99% of business applications are now received digitally. During Q1 FY2027, the platform recorded 27 million digital service interactions, while 54% of savings policies were issued on the same day.
ICICI Prudential Life Insurance also reported a 99.3% claim settlement ratio in Q1 FY2027, with an average turnaround time of one day for non-investigated individual death claims.