Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and widely known as “The Responsible Jeweller,” has launched “Nayraa – Nature’s Finest Gemstones, Crafted into Timeless Masterpieces,” a new collection of jewellery featuring natural gemstones.
The collection was launched as part of the Gemstone Jewellery Festival being held across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. Popular actor and model Srinidhi Shetty is the face of the collection.
The launch ceremony was held at the Malabar Gold & Diamonds Mayiladuthurai branch in the presence of Dr. Sumitha and her family members, Rabia, Roshini, Praveen Jasmine, Asmitha, Malabar Gold Mayiladuthurai Branch Head Dwin, and branch employees.
Inspired by the enduring beauty of rare gemstones found in nature, the Nayraa collection features gold jewellery adorned with precious natural gemstones. The collection combines sculptural forms with intricate craftsmanship, offering a contemporary dimension to traditional gemstone jewellery.
The Nayraa collection presents natural gemstone jewellery through a modern design approach. It has been created to highlight craftsmanship, individuality and aesthetic appeal for a new generation of customers. The collection reflects Malabar Gold & Diamonds’ approach of combining its traditional jewellery-making expertise with evolving design sensibilities and changing consumer preferences.
Alongside the newly launched Nayraa collection, selected gemstone and uncut jewellery collections from Malabar Gold & Diamonds are also being showcased as part of the Gemstone Jewellery Festival. Customer-focused buying experiences have been introduced to enable shoppers to explore and understand the distinctive features of these jewellery categories.
As a special offer, customers can avail themselves of up to 25% off on making charges for gemstone and uncut jewellery until September 14, 2026.