Sunfeast Marie Light, from ITC, has announced Jyotika as its new Brand Ambassador. This exciting partnership celebrates the relaunch of Sunfeast Marie Light in Tamil Nadu with a fresh and heartwarming TVC featuring Jyotika. The campaign not only highlights the biscuit’s crunchier and tastier attributes, it also underscores the emotional payoff – advocating for a strong team between a couple. The tagline, "Light Moments Make a Strong Team" brings out the importance of light moments spent between husband and wife which are vital for a strong bond between them.
Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd., expressed his enthusiasm about this collaboration, said, "We are delighted to have the incredibly talented and well- celebrated Jyotika as the face of Sunfeast Marie Light. The purpose of Sunfeast Marie Light is to help create a strong team in every household in Tamil Nadu, which can happen when couples spend quality time with each other over a cup of tea and Sunfeast Marie Light biscuits. It’s like a dugout moment where couples come together, reflect, share and re-energize for the everyday race.”