Jyotika and Sunfeast Marie Light team up to build a strong team in every home

Business MInutes

Sunfeast Marie Light, from ITC, has announced Jyotika as its new Brand Ambassador. This exciting partnership celebrates the relaunch of Sunfeast Marie Light in Tamil Nadu with a fresh and heartwarming TVC featuring Jyotika. The campaign not only highlights the biscuit’s crunchier and tastier attributes, it also underscores the emotional payoff – advocating for a strong team between a couple. The tagline, "Light Moments Make a Strong Team" brings out the importance of light moments spent between husband and wife which are vital for a strong bond between them. 

Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd., expressed his enthusiasm about this collaboration, said, "We are delighted to have the incredibly talented and well- celebrated Jyotika as the face of Sunfeast Marie Light. The purpose of Sunfeast Marie Light is to help create a strong team in every household in Tamil Nadu, which can happen when couples spend quality time with each other over a cup of tea and Sunfeast Marie Light biscuits. It’s like a dugout moment where couples come together, reflect, share and re-energize for the everyday race.”


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