Renowned for its denim heritage, The Roadster Life Co has evolved into a brand synonymous with exploration, adventure, and daring pursuits. As a brand with a celebrated legacy and loyal customer base, it’s now poised to elevate its offerings to meet the increasingly trend-first demands of fashion-forward consumers in both metro, as well as tier 2 and tier 3 markets, thus connecting with the evolving needs of its existing and new customers. Introducing three key concepts – Neo Core, Road Trip Ready, and UtilityxStreet – The Roadster Life Co will bring a monthly dose of trendy selection to Myntra's platform.
These styles will span across key categories including men's casual wear, women's western wear, casual footwear, and accessories, curated for both everyday moments and special occasions, enabling shoppers to stay on top of the fashion game. ‘Trends with Benefits’ encapsulates the brand's commitment to providing affordable access to the latest trendy fashion from the brand at an affordable price. The promise extends beyond mere style, and includes ‘benefits’ of empowering individuals to elevate their fashion quotient, boost confidence, and help them unleash their limitless potential