Boult Audio continues its collaboration with Ford Mustang, introducing a new range of high-performance audio products. This latest launch builds on the success of their previous partnership, reinforcing Boult’s position in India’s fast-growing smart audio market and its commitment to bringing cutting-edge technology to consumers.
The Boult x Mustang Collection—Mustang Q, Mustang Dyno, and Mustang Torq (in two new colours)—is available at www.boultaudio.com, as well as Amazon & Flipkart. Pricing starts at Rs.1299, with exclusive launch offers on the website.
Boult's collaboration with Mustang has significantly strengthened its position in the market, driving both brand recognition and business growth. Since the first launch in June 2024, Boult TWS saw a 55% YoY growth in Q3 and 36% in Q4, reflecting the strong demand for aspirational, high-performance audio products. Additionally, this partnership has fueled a ~10% market share increase in the Rs. 1500 - Rs. 2000 TWS segment, solidifying Boult’s leadership in this competitive space. By combining cutting-edge technology with bold design, Boult continues to attract Gen Z and aspirational buyers looking for feature-rich wearables.