With nutritional gaps arising from today’s lifestyles, consumers are turning toward holistic wellbeing to support healthier lives. One such concern is Vitamin D inadequacy, a silent epidemic that continues to affect people across age groups, underscoring the need to proactively address nutritional gaps . Driven by consumers needs and advancing its nutrition expertise, Amway India, a leading company supporting health and wellbeing, launched Nutrilite Vitamin D plus Boron — a scientifically designed formulation with ingredients that helps maintain optimal Vitamin D levels and supports bone and immune health.
Speaking on the launch, Amway India Managing Director Rajneesh Chopra said, “In today’s fast-paced world, changing lifestyles and limited sun exposure have led to a significant rise in Vitamin D deficiency across India. Studies have consistently shown that nearly 80–90% Indians have inadequate Vitamin D levels, which can adversely affect bone and overall health over time. Understanding this pressing need, we at Amway are strengthening our science-backed nutrition portfolio to help people achieve their wellness goals. As part of our strategic focus on accelerating product innovation, we are proud to introduce our latest offering, Nutrilite Vitamin D Plus Boron, made with ingredients to support strong bones and holistic health.
Talking about the power-packed formulation, Amway India Chief Marketing Officer , Amrita Asrani said, “This formulation truly embodies our philosophy of holistic wellbeing. At Amway, we are committed to providing advanced, science-backed supplementation that supports the evolving needs of today’s health-conscious consumers. Vitamin D3 plays a crucial role in calcium absorption to strengthen bone structure and density, while Boron enhances Vitamin D utilization and Vitamin K2 ensures calcium is effectively delivered to the bones where it matters most. Complementing Vitamin D3, our patented blend of Licorice and Quercetin supports bone health and provides natural antioxidant support
With a unique blend of Vitamin D3, Boron, Vitamin K2, Quercetin, and Licorice, Nutrilite Vitamin D plus Boron offers comprehensive support that goes beyond conventional Vitamin D supplements, helping bridge dietary gaps before they translate into health concerns. Aligned with recommended dietary allowances (RDA) and regulatory standards, it reflects Nutrilite’s commitment to empowering individuals to take charge of their health through preventive nutrition.