Philips India, a brand trusted in Indian homes for over 96 years and recognised as India’s No.1 hair styling brand, has announced Rasha Thadani as the Brand Ambassador for its Hair Styling Range. Reinforcing its commitment to solutions “Designed for Indian Hair and Indian Conditions,” Philips has launched a new digital film conceptualised with The Germ. Set in the imaginative “Indian Hair Court,” the film puts everyday hair aggressors like humidity, heat, hard water, and genetics on trial, highlighting the need for styling tools that balance performance with hair health in India’s unique environment.
The campaign showcases Philips’ advanced portfolio, including the Hair Straightening Brush, Hydrating Hair Dryer, One Stroke Straightener, and 2-in-1 Airstyler, with Rasha Thadani appearing as the Philips Hair Expert. Her association reflects the preferences of Gen Z and young millennials who seek high performance, ease of use, and healthier styling outcomes. Through this initiative, Philips strengthens its connection with a new generation that values authenticity, credibility, and thoughtful innovation alongside style.
Smit Shukla, Country Head – Philips Personal Health, emphasised that Philips products are rooted in real consumer insights, science, and technology tailored for Indian hair types and conditions. Rasha Thadani shared that Philips’ thoughtful, science-backed approach to styling in challenging weather drew her to the brand. The Philips Hair Styling Range is available on Amazon, Flipkart, Nykaa, select Croma and Reliance Digital stores, and leading appliance retailers across India, with the digital film live on YouTube and Instagram.