HYBE INDIA has officially launched the HYBE INDIA Audition, marking its entry into India’s talent ecosystem to expand global artist discovery. As part of its ‘multi-home, multi-genre’ strategy, HYBE INDIA will bring its globally proven artist development model—known for creating stars like BTS and KATSEYE—to identify and nurture the next generation of Indian global artists.
The audition aims to discover music talent from India and the diaspora, offering selected candidates access to HYBE INDIA’s world-class training, performance development, and global production ecosystem. The program focuses on blending local talent with global expertise to help artists represent India on the international stage, reflecting the company’s vision to shape the future of Indian music and entertainment.
Auditions will be held both online and offline across major cities including Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Mumbai, and Pune. The initiative is supported by partners like H&M, Shoppers Stop, Samsung, Nongshim, along with media and ticketing partners Snapchat and BookMyShow. Further details on timelines and participation will be announced soon via official platforms.