PNB Kitchenmate has unveiled its latest campaign, ‘Sabse Bada Offer’, featuring actor and professional wrestler Sunil Kumar, popularly known for portraying ‘Sarkata’ in the 2024 horror-comedy film Stree 2. Conceptualised by Auro Piixel LLP and directed by Himanshu Bisht, the campaign adopts a narrative-driven approach to communicate the brand’s biggest-ever consumer offer while strengthening its appeal among value-conscious consumers across Tier 2 and Tier 3 markets.
Built around the insight that consumers today need to experience an offer rather than simply hear about it, the film uses humour, suspense and visual escalation to keep viewers engaged. Set in a relatable household setting, the story follows a police officer searching for someone “bigger,” with each character raising the scale of anticipation until Sunil Kumar’s towering presence takes centre stage. The narrative then flips unexpectedly to reveal that even the “biggest” personality falls short compared to PNB Kitchenmate’s offer.
Speaking about the campaign, Rahul Bajaj, Director, PNB Kitchenmate, said the initiative aims to create stronger visibility, differentiation and consumer recall in a competitive market. Sunil Kumar added that the concept offers a relatable and impactful interpretation of “big.” Director Himanshu Bisht noted that the campaign transforms a functional message into an engaging audience experience.
The campaign is being promoted across YouTube, Instagram and Facebook, with PNB Kitchenmate products available on Amazon, Flipkart and the brand’s official website.