Bureau of Indian Standards, Chennai Branch Office conducted a training programme for Youth-to-Youth Connect Campaign on 10 October 2024 to over 100 Students (Manak Mitras) of DG Vaishnav College, Chennai. Training programme was conducted by Shri. Jeevanandam D, Joint Director, Bureau of Indian Standards, Chennai Branch Office. As part of the training programme, an awareness rally was Flagged-off by Shri. Jeevanandam, at the campus.
The college shall be undertaking the Quality Connect Campaign on behalf of BIS. These Manak Mitras will engage comprehensively with the households and share the information about BIS activities and usage of BIS CARE App to Common Consumers. BIS appeals all consumers to use BIS CARE App for verifying the authenticity of the ISI Marked, BIS Registration Marked Products and BIS Hallmarked Gold Jewellery.
BIS promotes and creates awareness about standards among various stakeholders viz. Industries, Government, Academia & Consumers through various standards promotion activities. As part of World Standards day celebration on 14 October, 2024 in order to educate the consumers, BIS has started the Quality Connect Campaign for engaging with the consumers in direct connect mode. The campaign is undertaken through the network of youth volunteers, called the Manak Mitra. Manak Mitras will engage comprehensively with the at least 25 households and share the information about BIS activities, role of BIS in consumer protection with households. This will empower them to take advantages and benefits of BIS Schemes as applicable for them and utilise the various features, as and when required, with familiarity and ease. Each Manak Mithra will be paid an honorarium of Rs 1500/- for successful completion of this campaign.
Bureau of Indian Standards is a statutory body functioning under the aegis of Ministry of Consumer Affairs, Food and Public Distribution, Government of India. It operates various schemes like Product Certification (ISI mark), Management Systems Certification, Hall Marking of Gold and Silver Jewellery/Artefacts and Laboratory Services for the benefit of the industry and in turn aiming at consumer protection.