.JPG)
Forevermark Diamond Jewellery, the signature brand from De Beers Group, officially launched in India with its first global flagship store in New Delhi. India becomes the lead market for the brand, marking a milestone in bringing Forevermark’s heritage, modern design sensibilities, and philosophy of discreet luxury to discerning diamond consumers.
Speaking at the launch, Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, said, “Our philosophy, ‘This One’s For Me,’ is all about women celebrating themselves — their individuality, choices, and evolving journeys. India, with its love for diamonds and modern spirit, is the perfect place to begin this chapter.” Sandrine Conseiller, CEO, Brands & Diamond Desirability at De Beers Group, added, “Forevermark Diamond Jewellery is about timeless beauty, modern artistry, and celebrating women in all their brilliance.”
The new flagship store at South Extension-1, New Delhi, offers a luxury retail experience blending international design with timeless elegance. Guests at the launch experienced curated journeys of music, art, fashion, and immersive diamond storytelling, while the brand showcased its high jewellery collections and reinforced its commitment to celebrating women and their unique stories.