Himalaya BabyCare has introduced two new digital video campaigns for its Gentle Baby Soap and Refreshing Baby Soap, spotlighting the role of specialized skin care in a baby’s daily bathing routine. The campaigns are anchored in the brand’s new positioning, “More than Cleansing. It’s Care,” which emphasizes care-led solutions tailored to the unique needs of baby skin.
The campaign for Gentle Baby Soap focuses on the emotional journey of new parents and the importance of making informed choices for newborn skin care. Through a relatable narrative, the film highlights how even routine decisions, such as selecting a soap, are driven by a desire to provide the best care. The soap is specially formulated for newborn skin and contains a Phyto Oil Complex with natural Almond and Olive oils to help cleanse gently while supporting skin hydration.
Meanwhile, the Refreshing Baby Soap campaign addresses the impact of India’s summer climate on babies, drawing attention to concerns such as sweat, heat and skin irritation. Featuring ingredients including Watermelon, Vetiver and Neem, the soap is designed to offer a refreshing bathing experience while helping maintain skin comfort during warmer months.
According to the company, the campaigns reflect a broader effort to build a specialized soap portfolio that caters to different skin care requirements, ranging from newborn care to seasonal skin protection.
“Parents today are increasingly looking for solutions that are specifically designed for their baby’s skin needs,” said Chakravarthi N. V., Director – BabyCare, Himalaya Wellness Company. “Our focus remains on providing gentle, targeted and trusted care solutions that parents can confidently incorporate into their daily routines.”
The campaigns will be promoted across digital and social media platforms with regional-language adaptations to reach families across India.